Born and designed in Montréal.
FOR WOMEN, BY WOMEN.
Siella is inspired by the uniqueness and natural beauty of women.
The brand was born and designed in Montréal, renowned for its highly qualified expertise, at the forefront of fashion. Standing out for the innovation, inventiveness, design and the know-how of its talented people. Montréal is widely considered the fashion capital of Canada - and for good reason; its positioning is strategic to establish great collaborations between Paris, New York and the rest of the world.
We are inspired by the Montréal women because they are smart, confident, unique, and active.
For us, underwear isn't just a necessity, we want our underwear to be your favourite part of your outfit.
Siella is supported by the expertise of Château Bodywear, a dynamic team with more than 75 years of innovation, know-how and product development in the underwear category.
Château Bodywear has a proven track record in supplying high-quality products for wholesale, and has now expanded into offering its products directly to consumers. Through its two brands, Siella and Watson's, Château Bodywear is proud to design and create a complete range of underwear, loungewear and base layers for both women and men. Functional first and aesthetic second, our products support a variety of lifestyles.
Our vision is to bring the best product to the world market and have our brands recognized as leaders in the premium underwear category. We offer innovative design with the highest level of quality and comfort, so our customers feel amazing in their own skin when they wear Siella and Watson’s.