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Luxurious Everyday Lingerie. To elevate your life.

Siella was launched in 2020 on the brand ethos of utilizing innovative fabrics and designs to create the next generation of luxury lingerie at accessible prices to deliver second skin comfort. Designed by women who understand the pain points of traditional lingerie, we create modern, feminine designs for women to actually feel good in.

Our mission

For every woman to live life in comfort and style. Elevate your life with luxurious everyday lingerie.

Our values


We build genuine relationships with our community through trust and transparency. We listen to our customers and work hard to improve our products for them.

Social Integrity

We're working towards creating ethical, environmentally safe and sustainable intimates. Our partner factories are Amfori BSCI certified to ensure ethical and fair practices. From recycled nylon to GOTS organic cotton, we focus on using renewable fabrics to help protect the planet. We also support charitable partners, like Women's Shelters Canada to donate undergarments to women in need.


Our goal is to uplift and inspire confidence in women through creating comfortable, modern and feminine products.

Superior Standards

From achieving the perfect second-skin fit, to providing exceptional customer service, we ensure our standards are nothing but the best. Our parent company Chateau Bodywear has over 75 years experience of perfecting and innovating underwear and lingerie so you can be assured that Siella is in good company.